This educational program produced by Televisió de Catalunya is on science, nature, health and technology. In the probing spirit of science, the program delves into the science behind our everyday world. The show’s reporters take part in situations that make them eager to learn more about the things they see or experience outside the studio. Meanwhile, back at the studio, Marc Boada explains the science needed to understand the things observed through metaphors, analogies and simple experiments. The program is easy to understand and highly entertaining.


Program Concept:
Quèquicom is based on curiosity and daily life. The name itself is a three- question word that translates as What?Who?How? Quèquicom tells viewers how things are made or how everyday objects work. The program’s field reporters look for answers to the kinds of things people often wonder about. The answers are explained by the scientist back at the studio in clear, plain language. Everyday objects are used to illustrate points, making it easy for kids to see the science for themselves. With Quèquicom kids are sure to understand!
Program Structure and Content:
The subjects for each show are chosen for their timely nature. They’re often controversial headline news items, such as SARS, stem cells, organ donation, energy conservation, speed limits, etc. Subjects are viewed from different angles and involve other disciplines, ranging from experimental sciences to health, nature and technology.
Aim:
Quèquicom aims to imbue its young viewers with a passion for research and knowledge, because science is a tool to help improve quality of life and encourage free thinking.
Technical Data:
Frequency: Weekly
Duration: 27”
Broadcast: Wednesdays, 9:30 p.m. (Spanish Prime time)
Reruns: on K3D (DTT) Saturdays at noon
Number of programs produced: 150 (2006-2010)
Language: Catalan
Average audience: 120,000 viewers (Catalonia)
Target audience: Family